A/B testing, or split testing, is the method of comparing two versions of a web page or call to action to see which performs better.You compare the two versions by showing one or the other variant to similar visitors at the same time. The one that gets a better conversion rate wins!
This plugin provides a shortcode to help you easily run your own A/B tests on forms created using Formidable Pro. With the provided shortcode you tell it two forms to alternate showing randomly and it tracks the conversion rate.
It is a good idea to keep your test limited and specific. This means making small variations between the two forms for each test and keep them to a single element, such as the title or button text, etc. Making large changes to multiple elements at once may still give you a successful test, but it will be more difficult to understand which particular change caused the desired improvment.