Publishers use the Public Good plugin to “make the news actionable” which drives both reader engagement and incremental revenue. We pay media partners premium viewable CPMs between $4 – $8. We also offer opportunities to deliver campaigns that drive positive engagement for the publication and it’s community at no charge.
Here’s how it works, the plugin embeds Public Good Action Units in content empowering readers to take action on what they just read about. Example actions include help hurricane victims, nominate a hero, learn more, pledge for change, write a message of hope, advocate, pledge, donate, etc. Brands and nonprofits sponsor these units to drive awareness and engagement in their purpose and social impact work.
Public Good is the leading digital purpose marketing channel for today’s leading brands including L’Oreal, CVS Health, Unilever, Pfizer, Allstate, Pepsi, Verizon, and American Lung Association to name a few. Our AI-for-Good contextual targeting and unique brand safety attract brands that traditionally don’t run on news content. Key benefits of partnership with Public Good include:
Our media partners include CNN, The Guardian, Huffpost, Flipboard, Hearst, Upworthy, the Discovery Network and hundreds of local publications as well.
If you represent a media organization or brand, please contact us at media@publicgood.com. Our team will assist you by providing implementation support, discuss how you can develop campaigns with us, and establish revenue reporting and payment plans.