As of January 2017, over 600 million devices have an ad blocker installed.
This number has increased by 30% over the last year.
Publica provides online publishers with the tools to address this growing issue
The Publica approach is a simple, 2-step solution to efficiently recover lost revenue while keeping user frustration at a minimum.
Step 1: Free Analytics
We provide a free analytics suite to monitor the impact of ad blockers on your website. Once the Publcia plugin is activated, you will get access to metrics such as:
* ad block penetration across verticals – by country, by device…
* impact of ad blockers on site performance – page load time, bounce rate…
Step 2: Ad Recovery
Publishers can then activate Ad Recovery directly in their Publica user interface. Publica integrates with all major online video player and is compatible with any ad server. Provide the tag you wish to recover and Publica will take care of the rest. You will access a Recovery dashboard to closely monitor how many ads have been recovered.
Focus on Video
We believe that video is the best way to combine efficient monetization and high quality user experience. As a result, we bring solutions to deliver Instream and Outstream formats to ad block users. You can deliver your demand or ask Publica to source demand for you. Even if you don’t monetize your site with video ads today, our video experts can help you implement a video strategy.
Support Notice
Publica Ad Recovery for WordPress is available as open source under the GPLv2 license. For support, please send an email to contact@getpublica.com with “WordPress Help” in the email subject.
Please include the following information:
1. Account Email
2. WordPress Blog URL
3. Description of the problem.
Usage
How do I manage my Publica Account?
Please visit https://console.getpublica.com/ to manage your Publica account.
