This plugin is an integration for the webTools-Platform a opensource event analytics and segmentation platform.
Features:
- Tracking of user events
- Scoring for user behaviour
- User segmentation
- Content targeting via shortcodes
- Tracking of WooCommerce events
- Segment simulator in the preview
- Support for WPBakery PageBuilder (formerly Visual Composer)
- Support for Pagebuilder by SiteOrigin
- Support for Elementor Page Builder
- Support for Beaver Builder
- Template-Tag to check if a user match a specific segment ( e.q. tma_is_in_segment(“a_segment_id”))
- Replace WooCommerce recommendations by recommendations based on user segments
Usage
After installing the plugin, you have access to the tma_content shortcode to target content in posts and pages for specific user segments.
[tma_content segments=’clothing’]this content is relevant for users of the segment “clothing”[/tma_content]
More help about using the shortcode, see the TMA-WebTools menu in your wordpress installation.
If you decide to track WooCommerce events, than all complete orders will be tracked. That information can be used to define user segments in the webTools platform.
Known issues
1.5.0
* SiteOrigin PageBuilder has some unreproducable preview issues
