A simple zero-config plugin to opt-out of Google “Federated Learning of Cohorts” (FLoC).
Federated Learning of Cohorts (FLoC) is a replacement for third party cookies in chromium browsers like Chrome to target users with ads based on their interests. The proposed solution is better than using
third party cookies, but it still raises concerns in terms of privacy and data protection.
This plugin tells your WordPress system to send a special header that disables FLoC on your website. There is no configuration needed besides installing the plugin.
If you are a developer, we encourage you to follow along or contribute to the development of this plugin on GitHub.
This plugin offers different methods implement the FLoC blocking HTTP header.
This plugin relies on the ability to deliver HTTP headers to the browser. Some Cache Plugins actively strip these HTTP headers and therefore invalidate the purpose of this plugin.
These cache plugins are known to be compatible with the Simple method: